Book:
Hypernomics: Using Hidden Dimensions to
Solve Unseen Problems, by Doug Howarth
You’ve Never Seen What You’ve Always Needed to Know – Until Now
Invisible forces are at work. They push and shove on everything you buy or sell. They affect every concept you want to take to market, all the suppliers you’ll deal with, and every customer you’ll ever see. To be successful, you need to understand them.
See them in detail in ways not possible with other methods.
Hypernomics: Using Hidden Dimensions to Solve Unseen Problems discovers that markets behave according to previously unknown laws set by the buyers and sellers within them. It reveals those rules and how to detect, describe, and deploy them to your advantage. It doesn’t change economics so much as reveal it.
It’s like a microscope looking at pond water, a telescope tilted to the sky, sonar scanning the bottom of the ocean. Hypernomics lets you see into markets in ways you can’t with the unaided eye.
Sailors never navigate without a map. You shouldn’t either, since your ship could wind up on the rocks. Hypernomics gives you the means to create market maps that show you where they have openings and how to fill them by giving customers what they want, don’t have, and can afford. It finds their thresholds and limits and responses to every possible feature in any product you can offer. The interactions Hypernomics describes have been with us since the dawn of humanity. Now you can finally see them and enjoy the advantages your competitors do not have.
Validated by 13 published papers, multiple awards, a patent, and customers such as NASA, Lockheed Martin, Virgin Galactic, and a restaurant down the street, only Hypernomics gives you the ability to solve problems as varied as
- How could a restaurant increase revenue by 25% by rearranging seating?
- How do you find, describe, and capitalize on open spaces in your market?
- What happens when an NFL player decreases his forty-yard dash time by a quarter of a second?
- If you tried to exceed a market’s limitations, how could you lose $1B?
- How do markets change over time?
Know what you need to. Discover Hypernomics.
Hypernomics Made it to Amazon’s Best Sellers List in July 2024:
Reviews:
Money Changes Hands…
…A Good Book Changes MindsBook review by David Peeler
January 2024
After missing last summer’s issue – my apologies – we’re back with a review of yet another ICEAA member’s book. Three years ago, we looked at Christian Smart’s book, Solving for Project Risk Management. Today we review another data-driven book. However, rather than a specific focus on risk, this edition’s book analyzes the economic value of product attributes, and does so in a way seldom before seen or used. The lessons therein can be used by consumers, producers, and new market entrants alike. For many of our readership, the application is in the priced value of product options – those characteristics of comparable benefit.
How many of us have sat through presentations of product attribute value that merely show a series of slides purporting the value of specific capabilities without ever putting them together in a unified comparison? The individual slides often don’t even keep the same scaling; so even mental comparisons of relationships across the slides are practically impossible. In Hypernomics, Howarth shows us how to use multidimensional mathematics to compress the data for analysis of products with various attributes, keeping the common axis of price. Now that may seem high-order, but the author make it all very accessible via common objects, presenting multidimensionality in terms of every-day concepts. Things like pie, a rolodex, pond ripples, extendable mirrors, etc.
Howarth provides an easy to grasp foray into multidimensional methods to finds solutions to problems both macro- and microeconomic in nature. In essentially twelve chapters, he introduces position and direction, multi-dimensional systems, value, demand, price, mapping, aiming, and provides an example of how the same market data-set can be used by consumers, producers, and prospective new entrants. Throughout, the author keeps the reader grounded in applicable (neo)classical economic theory, as he presents the defining aspects of “hypernomics.” The book is replete with pictures, tables, and graphs which all serve to guide the reader visually; but just as important, each image is well-described in its captioning and the concepts fully-fleshed in the surrounding text.
While the publisher didn’t do the author any favors with the small size of the graphics or deciding to present them in black and white rather than in color, the concepts are clear and well explained. I was able to follow the material with some extra attention/examination. As an aside, I’m sure this decision hinged on keeping the price down. I would have preferred a slightly more expensive volume with color presentation. An option the publisher could have considered by using methods presented in the book.
The author does overplay his criticism of the neoclassical supply curve, but this notion doesn’t detract from the concepts presented. He merely conflates the classical supply curve with the producer’s cost curve. Essentially distinct constructs on two levels—macro and micro.
Nonetheless, a highly recommended read, with value for economic decisions of many types. A useful reference for evaluating personal consumer product markets and for professional assessment of major weapon systems or large corporate decisions. What attributes add value and how much? How do the characteristics or performance parameters compare? What does the market look like for specific product attributes? The book is a tutorial for grasping a multidimensional understanding of market assessments; and will serve the role of a great desk reference or informative scholastic text. I encourage you to pick up this book; it is well written for easy concept understanding. I’m a slow reader and finished it rapidly. Plus, those of more advanced cost analysis skills will see potential applications throughout their realm of endeavors.
Colonel David Peeler, USAF Retired, is an associate with Dayton Aerospace and Deputy Director emeritus of Financial Management and Comptroller for the Air Force Life Cycle Management Center. He is a certified cost estimator/analyst and a DoD certified acquisition professional in financial, program, and test management. He is a member of both the American Society of Military Comptrollers and the International Cost Estimating and Analysis Association.
Source: https://www.iceaaonline.com/wp-content/uploads/2024/03/IW2024-1Web.pdf