Tag Archive for: market intelligence

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Walk This Way – It Could Be More Lucrative

How do businesses’ pay to give workers a short stroll to amenities?  Using open-source data, we find companies buy easy access to nearby banks, stores, and cafes as they pay for office space and zip codes.

In A, we see LA commercial real estate prices rise with square footage and nearby household income (P-values 3.82E-16 and 0.01%, respectively), as shown by the surface.  Included in the calculation of that log-linear plane is “Walk Score,” which “measures the walkability of any address (www.walkscore.com, no affiliation with me).”

B shows the Walk Scores of 60 properties versus their prices.  Walk Score is a statistically significant (P-value 0.69%) contributor to Value (as sustainable prices).  The overall equation uses square footage, household income, and Walk Score.  It has an adjusted R^2 of 71.8%, implying there’s more work to do.

Figures C and D reveal that in Feb 2020 LA, doubling the Walk Score more than proportionally lifted the sustainable price.  Firms wishing to put up a new facility need to know this.  If the added Value of a new building exceeds its added cost, it may be worthwhile to set it up in high walkability areas.

Is NYC like LA? Look at the next post.

#price #marketanalysis #marketintelligence #realestate #target

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Physical and Market Targets

Aiming at and missing is much the same for battles and marketplaces.  We account for inaccuracies in the same way.

In A, a pilot sits in a Caudron G.3, an Allied surveillance plane in WWI. Note the fuselage aft of his seat.  Scenario B recounts a different G.3 pilot on an observation sortie, climbing out during a massive artillery battle.  An unseen friendly battery aims at a bridge, 1.  Their shell comes up short (2), wide (3), and high, as it strikes the plane (4).  As we move from 1 to 4, those lines trace out a Ballistic Error Tetrahedron, a miss across three dimensions (latitude, longitude, and altitude).  Figure C reveals the mission’s surviving American Expeditionary Force officer, my grandfather.  The round shot off part of the plane behind him.

We see the same construct in D. Here, a manufacturer sets a price for a business jet, 1.  However, if the airframer loses passenger capacity, the plane’s value falls to 2.  If it drops more features, as maximum speed and range, its sustainable price shifts to 3, then 4, respectively; this, too, is a 3-dimensional error, one we call a Value Error Tetrahedron.  Combined with the last post’s analysis, it reveals a 4D miscue.

#price #target #marketanalysis #marketintelligence