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Danger Will Robinson! Lost In Space TV series Hypernomics wants to know: Where are we? Concerning geolocation, it’s an easy question today. Google can map your global spot within a couple of feet. Thanks to modern navigation techniques, going through the western end of the English Channel is trivial now. But it wasn’t always so. […]
Let me tell you how it will be/There’s one for you, nineteen for me The Beatles, Taxman Hypernomics loves geometry. It touches markets in many ways, including the Demand Frontiers, notably as they mature. Ignoring market geometry can lead to unwelcome multimillion-dollar surprises. In 2014, CO and WA legalized recreational marijuana. CO taxed it 30%. […]
If you inquire what the people are like here, I must answer, “The same as everywhere!” Wolfgang Goethe How did $2T in the 2018 new car market worldwide behave? When it comes to market limits, it was in much the same way. Figure A studies all 36 electric car models in 2018 for which there […]
There are several ways to sink a new project. A common method is to ask potential customers about their willingness to buy an offering and then suppose some fraction of the resulting sum is viable. In the 1960s, surveys indicated there was a market for 200-300 supersonic Concorde airliners. They built 20. Decades later, multiple […]
“Everything should be made as simple as possible, but not simpler.” Albert Einstein The world oversimplifies. Want more government revenue? Raise taxes. That’ll work. But why did Nevada make more cannabis tax revenue in 2019 than California with a tax rate of less than half of CA’s? You’d like the safest helicopter in the world […]
A mathematical problem should be difficult to entice us, yet not completely inaccessible. It should be a guidepost on the mazy paths to hidden truths. – David Hilbert In a space-limited outdoor diner we visited a while ago, we observed the seating arrangement in A. They had two tables for two and ten for four. […]
You spend your life waiting for a moment that just don’t come/Well, don’t waste your time waiting – Bruce Springsteen, Badlands You know the feeling you get when you walk up to a roulette wheel in a casino, place a $100 on 00, it comes up, you win $3,500, and then you let it ride […]
“I was at this restaurant. The sign said ‘Breakfast Anytime.’ So I ordered French Toast in the Renaissance.” Steven Wright Forget about ordering off the menu; first, you have to get a seat. That’s not a given anymore. It was never a slam dunk to get into our preferred local eatery. Once COVID-19 forced all […]
For a successful technology, reality must take precedence over public relations, for Nature cannot be fooled Richard P. Feynman Feynman’s observation about truth is one that can move past physics, where he won the Nobel prize. It happens that in all markets, we collectively form relationships about how we respond to product features and prices. […]
Wee Willie Keeler knew a thing or two about baseball. The Hall of Famer still holds the National League hitting streak record, 45 games over two seasons. He summed up his approach with “Hit ‘em where they ain’t.” It turns out that’s sound advice for entering a market, too. In the early 1970s, the airline […]