Hypernomics, Missing Dimensions, & Price Determination: 2nd in a Series

“Everything must be made as simple as possible. But not simpler.” ― Albert Einstein

In the last post, Paul Samuelson said equilibrium prices exist where supply meets demand.

While prices for simple products work that way, Value analyst Sheila (A) suspects markets for more complicated products behave differently.  She knows she can account for mountaintops using latitude, longitude, and altitude referencing the equator, prime meridian, and sea level, respectively (B).

With each of the 44 dots representing a unique flat screen tv’s features and price, she finds she can plot the model’s size (C) or cycles per second (D) against prices and get significant but mediocre R2s.  She works to improve her prediction.

In E, she discovers she can plot Price (Dim 3) against the tv’s refresh rate (Hz, Dim 1) and its size (Diag. “, Dim 2) as ordered triples, using an origin of (0,0,0) as a starting point.  With Hz and Diag. “ as Valued Features 1 and 2, respectively, she predicts flat-screen Value (as sustainable prices) with an R2 of 97.0% and a P-Value of 4.85E-32.  She accounts for other features as needed.

All multi-attribute markets have similar “lost dimensions.”

#markets #innovation #hypernomics #prices #dimensions #wsu

Hypernomics Observations: 1st In A Series

“It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” Josh Billings

Paul Samuelson (A) wrote, “the equilibrium price, i.e., the only price that can last, is that at which the amount willingly supplied and the amount willingly demanded are equal.  Competitive equilibrium must be at this intersection point of supply and demand curves (Economics, 9th Ed., p. 63).”  We see an example of this phenomenon in B, as iron mines with progressively more costs form an upward-sloping supply curve intersecting a Demand curve at a single point.  For single-feature markets such as this one, Samuelson’s argument makes sense.

But Hypernomics researcher twins Cristina (C) and Sheila (D) (both played by my daughter, Meagan Swanson) observe dozens of prices for scores of flat screen TV models (E).  Cristina, who studies Value, suspects their sustainable prices and costs rise with desired features.  Sister Sheila, a Demand analyst, has a hunch that as quantities sold go up, prices and attendant costs must fall.  They both agree that the markets’ multiple and frequently changing prices negate a single-point equilibrium.  What takes its place?

#hypernomics #innovation #markets #management #economy #wsu

Structure Turns Up

Things don’t turn up in this world until somebody turns them up.
James A. Garfield

In the mid-1900s, there was a race to find the mechanism that passed on genetic instructions.  The double helix structure of DNA that James Watson and Francis Crick discovered was a simpler solution than many biologists thought possible and caught many of them by surprise (A).

Imagine the surprise of many, then, when no one else thought to look, the law of supply and demand is supplanted by the Law of Value and Demand from Hypernomics, which, like DNA, is a long-standing structure which only turns up with lots of hard work and a little imagination.  As shown in B, two market dimensions, Dividends and Earnings Per Share, describe a surface (P-Value 1.55E-06) that drove the Value of the Dow 30 stocks yesterday (stocks above it may be overpriced, those below it, undervalued).  That Value determines Price, a third market dimension, which, in turn, limits the Quantity sold, a fourth market dimension.

The secret, such as it is, is that such structures occur in mathematical, not physical space.  But they turn up in all markets since they began, just as our DNA has always been with us.

#marketDNA #technology #markets #innovation #hypernomics #4D

Got Guano?

If you try any preversions [sic] in there, I’ll blow your head off.
Col.” Bat” Guano, Dr. Strangelove

Hypernomics notes that of all the perverted ways to start a war, Bolivia’s imposed tax on Chile is one of the most strange. I mean, who fights for bat poop? Countries looking for saltpeter, that’s who.

Hungry for part of the burgeoning saltpeter trade, Bolivia imposed a tax on a Chilean company mining bat guano from its soil. That violated a treaty to which both countries were parties. It started the War of the Pacific. In it, Chile took on a secret alliance of Peru and Bolivia.

Before the War, Bolivia had sea access, and Peru’s lands included part of the Atacama Desert (A). When the conflict ended, both countries lost ground to Chile, Bolivia became landlocked, and Peru surrendered its Atacama claims (shaded areas in B).

Scant years later, Fritz Haber (C) worked out a catalytic formation of ammonia, for which he won the Nobel Prize. The process drove Chilean nitrate mining employment and prices down by two-thirds.

Looking for a quick buck, Bolivia and Peru endured tens of thousands of casualties for a technology that quickly became outdated. Don’t go to war for short-term gains without considering long-term consequences.

#technology #markets #innovation

The Utility Case Vs. Value Analysis

Every time you spend money, you’re casting a vote for the kind of world you want – Anne Lappé

Recently, long-dead Jeremy Bentham took a cross-campus trip. Shunning a wooden cupboard he long occupied in the Wilkins Building at University College London, he moved, greatly aided, to a shiny new booth in UCL’s Student Centre (A). Famously, his penultimate journey was to a UCL council meeting, where they recorded him as “present, but not voting.”

Bentham’s ideas about utility theory still hold sway. Many firms used it to figure cell phone prices (B). Such studies queried participants’ willingness to pay for features, to which researchers assigned utils, a utility measure. Then analysts converted utils to dollars.

Hypernomics notes respondents gave hypothetical answers; they weren’t buying phones, that util value varies widely, and that this method ignored available relevant communication data at their peril.

We display our willingness to pay to connect when we put up cash to make towers (C), walkie-talkies (D), or car phones (E). Value Analysis considers past and present market states to predict the future.

Jeremy may not vote, but we do.

The best utility case holds its inventor.

#value #utility #hypernomics #innovation #marketanalysis

Paying for High Ground

You can observe a lot by just watching – Yogi Berra

My wife, mother-in-law, and I took a cruise on the Danube and Rhine rivers a few years ago and saw several castles along the way. Scaling one with a tour guide, we noticed there were remote towers of the same construction in different directions atop nearby hills. I asked if they were part of the same realm. Sure, the guide said, that’s how they got early warnings back then.

What will someone pay to increase their field of view? Hypernomics provides us insight.

Global Hawk (A) is the most expensive Unmanned Aerial Vehicle (UAV) in the United States inventory. With a flyaway cost of $147M, we’ve managed to buy 42 of them. We’ve also bought 40 of the Global Positioning Satellite (GPS) IIR (B) at $156M apiece. What a coincidence!

Or is it?

We plot quantities and prices for UAVs and civilian satellites in C. While UAVs surveil or attack, satellites not belonging solely to the military survey the weather (GOES and NOAA) or offer positions (GPS) or communications (Starlink). Note UAVs and satellites abide by the same Demand Frontier. Our readiness to buy them goes to a point along that curve and stops there. I wonder where watchtowers lie.

#hypernomics #markets #innovation #sales #demand

Cost in Space

The impossible happens all the time – Will Robinson, Lost In Space 2018 TV series

Want to be an astronaut? If you’d like to do that for NASA, it’s nearly impossible. Need to swing the odds in your favor? Now you can.

Hypernomics says, if you can’t beat the game, change it.

Several firms are doing just that right now. Virgin Galactic (A) has booked 600 people to take 2 to 3-hour rides that will, for a few minutes, surpass the Karman Line, 100 km above sea level, which defines the boundary of Space. That goes for $250K/person.

Perhaps you’d like to go higher and longer. For about $28M/person, you can book a ride up to the ISS for a week or so with Space Adventures (B), return flight included. The same company has secured two unnamed travelers to a lunar orbit mission (C) for $167M. As D reveals, these missions lie on the same Demand line.

E reveals the Apollo 10 lunar orbit was costly, about $1B/seat in today’s dollars. As the industry got smarter, costs fell. Note in E that 3 seats in the Soyuz capsule fell on virtually the same Demand line as that for commercial Space in D, as will the 6 places aboard the Space Dragon from SpaceX (E’s slope is almost unchanged from D, the intercept went up by 3.3%).

#hypernomics #markets #innovation #sales #demand

Triple Limited Demand

And he writhed inside at what seemed the cruelty and unfairness of the demand – C.L. Lewis.

Many products sink due to scarce sales. Uninspected, market boundaries seem murky.

Hypernomics can project at least three demand limits before entry, reducing the chance of overreach.

Pilatus makes the PC-12. It’s the best-selling business aircraft model (1st limit). Part of its appeal is that, by some measures (not shown), it sells for less than what it could command. The relatively low price boosts sales and shapes the statistically significant (P-value 1.5%) Outer Demand Frontier, a saturation limit the market collectively creates.

In 1981 car buyers revealed a Product Demand Curve (P-value 2.00E-05), a term applied to all models (2nd limit). If a given model were popular enough (as the Porsche 911C and BMW 528i), it would eventually find itself limited by the Upper Demand Frontier (P-value 0.01%), as it helps form a communal price limitation.

If a Product Demand (Price) Curve is steeper (more negative) than its related Unit (Recurring) Cost Curve, they may eventually intersect. If cost >= price, a line stops, as it is no longer be profitable, as was the case for the Ford Model T (3rd limit).

#hypernomics #markets #innovation #sales #demand

Interactive Redundancy

Redundancy is ambiguous because it seems like a waste if nothing unusual happens. Except that something unusual happens-usually. – Nassim Nicholas Taleb

Life assures little.

Recognizing that, many create contingency plans. Backup aircraft flight controls systems and duplicative car safety features save lives. Emergency generators keep hospital lights on.

As history shows judges favor local athletes, many sports force even-handed results through mandated redundancy. In A, only three of the seven scores will count for the diver (B).

Rather than rely on a single Value estimate, Hypernomics takes redundant cuts at market reactions. In C, the general aviation aircraft market values horsepower and speed. However, those features correlate with one another. We can use that to our advantage. Equations 1 and 2 use horsepower to drive Value. The 3rd equation uses speed. Equation 4 combines them. Various groupings of valued traits should be tested, with outlying results discarded as in diving.

Excel has many handy controls in its Developer menu. In C, Scroll Bars drive inputs for Equations 1-4, letting users place products in market gaps interactively, in the manner of my most recent post.

#hypernomics #markets #innovation #sales #technology

Gap Maps

If everybody else is doing it one way, there’s a good chance you can find your niche by going in exactly the opposite direction – Sam Walton.

Lots of people will tell you to discover your niche. What if you could map it?

Hypernomics shows you how.

On September 16, 1893, tens of thousands sought such openings in the 4th Oklahoma Land Rush as guns went off at noon, signaling the crowd the game was on. Those who waited for the cannons were “Boomers” (A), but many “Sooners” jumped the gun and got some of the best plots in the Cherokee Outlet’s eastern part. As many would discover, its western end was prone to drought and later formed part of the Dust Bowl with a moving Frontier (B). Figuring which tracts were viable was tricky.

But in C & D, market maps reveal several flourishing models (blue dots) bounding spaces without competitors. If a new model enters a region in C (red circle) and offers the indicated and other features that create value (through analysis not shown), it may by design enter a price gap (D). By interpolation, we know buyers will accept its specifications and price. It then has open market space for both, thereby not so much finding as creating its niche.

#hypernomics #markets #innovation #sales #technology