Tag Archive for: demand

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Announcing The Hypernomics YouTube Channel

It is the obvious which is so difficult to see most of the time.
Isaac Asimov, I, Robot

Here’s a question with a seemingly obvious answer:  How many stocks are part of the S&P 500?  If you guessed 500, you’d be close, as there are 504 companies listed there today.

You likely know that not all S&P companies have issued the same number of shares, nor do all share price match.  Too obvious?  Not really.

Consider what you were undoubtedly told if you ever took an economics class.  According to Paul Samuelson (Economics, 9th Ed., p. 63), “the equilibrium price, i.e., the only price that can last…must be at the intersection point of supply and demand curves.”  Samuelson would have you believe markets have but one equilibrium point.

But we know that is nonsense:  504 stocks in the S&P 500 form 504 quantity and price pairs.  While they are viable, all, in the language of Hypernomics, enjoy sustainable disequilibrium as their stock prices exceed their costs.

What’s really going on?  It turns out the value of products goes up as producers add features customers like.  At the same time, as prices go up, quantities sold fall.  To see this phenomenon, one must employ Hypernomics.

To find out how this works with as many as 8 dimensions, go to our new Hypernomics YouTube channel here:

https://www.youtube.com/channel/UCYsso5Yf0OFY3k78u5c30LQ

#hypernomics #marketanalysis #prices #demand

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Market And Demand Formation

Tesla is here to stay and keep fighting for the electric car revolution.
Elon Musk

How do markets form?  What happens when they do?  Let’s look.

The modern mass-produced electric car market began in 2009.  As Figure A displays, there was a sole entrant then, the Mitsubishi i-MiEV.  By 2012, in Figure B, many more entrants came into play.  Three years later, with Figure C, prices for most models fell, and they attracted more customers.  Producers were able to drop prices because their production lines displayed learning curve effects.  They benefited from lower costs from more efficient workers, standardization, economies of scale, and other factors.

Figure D shows us that by 2018, many new models moved into the market.  Several models (all Teslas, marked with the yellow dots) combined to form the market’s Demand Frontier.  That line is highly correlated (adjusted R2 95.4%, P-value 5.04E-04) and relatively flat, with a slope of -0.36.

In 2019, electric car sales fell about 10% from 2018, despite Tesla’s Model 3 success.  Given the flattish Demand Curve, that suggests buyers would be eager for a high-range vehicle with a price lower than the Model 3.  All competitors priced less than the cheapest Model 3 have less range than it does.

#demand #marketanalysis #marketformation #demandformation #demandplanning #curve

Hypernomics 1, Funny Math 0

“Everybody funny, now you funny too” – George Thorogood

This is sad.

In December, I showed how the Aerion AS2, A, had a 1 in 40 chance of making its sales goal of 300 supersonic business jets at $120M in 10 years.

They shut down Friday.

Crucially, all 55 aircraft over $80M that sold over the ten years in Figure C were specially modified “green” airliners, based on long-standing Boeing and Airbus models. Each one requires only a few million added dollars in design and modifications, a tiny fraction of the AS-2’s estimated $4 billion development cost.

Aerion said that “in the current financial environment, it has proven hugely challenging to close on …large new capital requirements to finalize the transition of the AS2 into production.” That hints they are pointing to the pandemic as their primary dilemma.

But the low sales for the Concorde (B) reveal a more pervasive problem. Yes, it was worth every penny spent on it, as its buyers confirmed when they bought them. The issue for the Concorde then and the AS2 now is that there are not enough pennies to go around to make the optimistic sales goals each company set.

Demand analysis lets you know that before you spend $1B and find out the hard way.

#hypernomics #demand #market #aerionAS2

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Paying for High Ground

You can observe a lot by just watching – Yogi Berra

My wife, mother-in-law, and I took a cruise on the Danube and Rhine rivers a few years ago and saw several castles along the way. Scaling one with a tour guide, we noticed there were remote towers of the same construction in different directions atop nearby hills. I asked if they were part of the same realm. Sure, the guide said, that’s how they got early warnings back then.

What will someone pay to increase their field of view? Hypernomics provides us insight.

Global Hawk (A) is the most expensive Unmanned Aerial Vehicle (UAV) in the United States inventory. With a flyaway cost of $147M, we’ve managed to buy 42 of them. We’ve also bought 40 of the Global Positioning Satellite (GPS) IIR (B) at $156M apiece. What a coincidence!

Or is it?

We plot quantities and prices for UAVs and civilian satellites in C. While UAVs surveil or attack, satellites not belonging solely to the military survey the weather (GOES and NOAA) or offer positions (GPS) or communications (Starlink). Note UAVs and satellites abide by the same Demand Frontier. Our readiness to buy them goes to a point along that curve and stops there. I wonder where watchtowers lie.

#hypernomics #markets #innovation #sales #demand

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Cost in Space

The impossible happens all the time – Will Robinson, Lost In Space 2018 TV series

Want to be an astronaut? If you’d like to do that for NASA, it’s nearly impossible. Need to swing the odds in your favor? Now you can.

Hypernomics says, if you can’t beat the game, change it.

Several firms are doing just that right now. Virgin Galactic (A) has booked 600 people to take 2 to 3-hour rides that will, for a few minutes, surpass the Karman Line, 100 km above sea level, which defines the boundary of Space. That goes for $250K/person.

Perhaps you’d like to go higher and longer. For about $28M/person, you can book a ride up to the ISS for a week or so with Space Adventures (B), return flight included. The same company has secured two unnamed travelers to a lunar orbit mission (C) for $167M. As D reveals, these missions lie on the same Demand line.

E reveals the Apollo 10 lunar orbit was costly, about $1B/seat in today’s dollars. As the industry got smarter, costs fell. Note in E that 3 seats in the Soyuz capsule fell on virtually the same Demand line as that for commercial Space in D, as will the 6 places aboard the Space Dragon from SpaceX (E’s slope is almost unchanged from D, the intercept went up by 3.3%).

#hypernomics #markets #innovation #sales #demand

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Triple Limited Demand

And he writhed inside at what seemed the cruelty and unfairness of the demand – C.L. Lewis.

Many products sink due to scarce sales. Uninspected, market boundaries seem murky.

Hypernomics can project at least three demand limits before entry, reducing the chance of overreach.

Pilatus makes the PC-12. It’s the best-selling business aircraft model (1st limit). Part of its appeal is that, by some measures (not shown), it sells for less than what it could command. The relatively low price boosts sales and shapes the statistically significant (P-value 1.5%) Outer Demand Frontier, a saturation limit the market collectively creates.

In 1981 car buyers revealed a Product Demand Curve (P-value 2.00E-05), a term applied to all models (2nd limit). If a given model were popular enough (as the Porsche 911C and BMW 528i), it would eventually find itself limited by the Upper Demand Frontier (P-value 0.01%), as it helps form a communal price limitation.

If a Product Demand (Price) Curve is steeper (more negative) than its related Unit (Recurring) Cost Curve, they may eventually intersect. If cost >= price, a line stops, as it is no longer be profitable, as was the case for the Ford Model T (3rd limit).

#hypernomics #markets #innovation #sales #demand

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Problem? What Problem?

A mathematical problem should be difficult to entice us, yet not completely inaccessible. It should be a guidepost on the mazy paths to hidden truths. – David Hilbert

In a space-limited outdoor diner we visited a while ago, we observed the seating arrangement in A. They had two tables for two and ten for four. Seven of the four-place tables had parties of two. So, I wondered – is the setup they had the best for the crowd they faced?

A report I found (see below) noted that restaurant parties of two outnumber four-person parties by over two to one. On average, there should be more tables set up for couples than for larger groups.

But the average condition may not be the usual one. Or the one they faced.

What to do?

Suppose the four left-most tables were modular. The establishment could separate them into eight two-place setups. Then they could seat all seven of their two-person parties and put a two-top in storage. Their capacity would go down by two (at least temporarily), but, in the case shown, occupancy could go up by 30%, as we see in B.

Restaurants make money through occupancy, not capacity. It’s important to know what problem you need to solve.

#sales #demand #restaurants #business #success #management #problemsolving

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Restaurant Math

“I was at this restaurant. The sign said ‘Breakfast Anytime.’ So I ordered French Toast in the Renaissance.”
Steven Wright

Forget about ordering off the menu; first, you have to get a seat. That’s not a given anymore.

It was never a slam dunk to get into our preferred local eatery. Once COVID-19 forced all patrons outside with social distancing, it was harder still. As we sat waiting for some seats for the third weekend in a row, we began to fidget. What to do? In an era where restrictions abound, sometimes it’s hard to see the options.

Happily, we knew the owner and every boss in the place. I pulled our most-beloved manager aside and asked her if she would be willing to rearrange the furniture and make more money. I explained to her that smaller parties were crowding out larger ones. Why not go from the arrangement you have (which was A) to one with several smaller tables (which became B), I asked? If you track the revenue changes, you’ll be pleasantly surprised.

As shown below, she did just that. Revenue went up by over 25%. Unlike A, Setup B recognizes they face a Demand Curve, with more parties of one or two people than groups of five or more.

#demand #demandanalysis #restaurant #restaurantmath #profits #revenue

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A Sufficient Condition

For a successful technology, reality must take precedence over public relations, for Nature cannot be fooled
Richard P. Feynman

Feynman’s observation about truth is one that can move past physics, where he won the Nobel prize.

It happens that in all markets, we collectively form relationships about how we respond to product features and prices. It is our Nature.

As we build, say, a helicopter for the President of the United States (A), we might be inclined to keep adding to it: unprecedented speed, a larger cabin, extra defensive systems. After all, we might tell ourselves; there won’t be a more important thing in the sky. It is a necessary condition to protect it and everyone inside.

The bonus features drive an increase in Value – and Price.
But at a group-induced limit we call the Demand Frontier, sales stop. We do not have any more monies to buy more of the product in question past the points on that line. Trying to exceed the Demand Frontier is a sufficient condition to stop any program.

In the case of the VH-71, USG requirements creep let it become untenable. All of that could have been avoided by analyzing the market as in B.

Doing a market analysis is hard.

Losing $4.2 billion is harder.

#innovation #demand #marketanalysis #business

 

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Bounding Problems

In countless games, the parameters, once set, never vary. There are only a given number of spaces on the chessboard. American football always uses an elliptical spheroid built to strict specifications. All NBA basketball rims are the same diameter, ten feet in the air.

Markets seem different. They don’t have instruction manuals. At first glance, it would seem you could do anything you want in them.

Still, they have rules. Not understanding them can sink a project.

In addition to DeLorean not understanding the value of horsepower (see the last post), they also failed to appreciate the Demand Frontier they faced in 1981. As A shows us, DeLorean thought they could exceed that limit by nearly two standard deviations, despite no one else beating it by half that much.

In this and many other markets, Product Market Demand Curves form. Always flatter than the overall Demand Frontier they build, they describe the product price limits as quantities sold increase. These curves set boundaries producers must consider before they enter any market. Ignoring them can have disastrous consequences.

How do Product Market Demand Curves compare to their Learning Curves? Look to the next post for answers.

#markets #demand #pricing #boundary #innovation #business